Customer: Theta Chi Fraternity at Drake University
Problem
The alumni board of Theta Chi Fraternity at Drake University didn’t recognize the potential they had within their own ranks.
Affinity Connection saw it, though, immediately realizing Theta Chi’s loyal alumni base represented the key to their future success. To build on that foundation, they launched a “brick campaign” in which donors paid a premium to dedicate a brick in the walkway at the chapter house.
The brick selling campaign was an instant and overwhelming success.
The chapter’s annual fund program was growing faster than they could manage themselves.
Affinity Connection Solution
In the volunteer management program developed for Theta Chi, Affinity Connection’s role was much like a coach: recruiting and training volunteers, who in turn recruited new volunteers. By charging each new volunteer with the responsibility for recruiting ten other alumni, the donor base grew exponentially.
To manage the program, Affinity Connection developed an Online Volunteer Resource Center, which included all training and motivational documents, as well as a link to prospective donor contact information.
Results
The chapter boasted a 63% increase in donors to the annual fund year over year. They also surpassed their annual fund goal by an astounding 310%.
