 Serving the Greek alumni market at 60 colleges and universities across the country has allowed Affinity Connection to develop a proven model that drives momentum toward major fundraising and a foundation for the rebirth and long-term health of a fraternity.
A Proven Platform for Success
Only Affinity Connection can provide a proven, integrated platform for success - merging 35 years of industry experience, a best-in-class technology infrastructure, and a passion for engaging constituents through compelling marketing and communications.
No other firm in the market today truly understands how to market to key audiences by uncovering and packaging what’s meaningful to them, building a community infrastructure that drives long term giving and volunteerism.
Partnered with alumni chapters at schools of all sizes and locations Affinity Connection is constantly striving to innovate its products and solutions and find more effective ways of reaching and engaging alumni. Our entire suite of products and services, from database management to direct marketing solicitations to Internet solutions, is aimed at this goal.
Success is gauged by continually measuring donors and dollars. In 2001-02, the average gift from a Phi Sigma Kappa donor at Penn State was nearly $60; after increasing steadily since, the average gift reached $192 in 2005-06.
Affinity Connection has partnered with fraternity chapters to raise from $500,000 to $2.5 million in major capital campaigns. Projects have included house renovations, new house construction, university endowments, and undergraduate scholarship funds.
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